🖌️ Project Overview

Ifechukwu Beauty & Cosmetics is a retail beauty brand located in Uyo, Akwa Ibom State, offering skincare, haircare, and personal care products.

The client requested a visually refreshing promotional banner that would communicate trust, quality, and natural beauty while clearly displaying service offerings and contact information.

🎯 Project Objectives

Create a bold promotional banner suitable for print and social media
Emphasize skincare and beauty product categories
Maintain a clean and premium visual identity
Highlight phone and WhatsApp contact clearly
Reflect a natural, fresh brand personality

🎨 Creative Direction

🌿 Nature-Inspired Branding

A green-dominant color scheme was used to symbolize freshness, skincare purity, and organic beauty appeal.

🖋 Typography Hierarchy

Strong uppercase headline typography was used for maximum visibility, supported by clean secondary text for clarity and balance.

🧴 Product Composition

Products were arranged in a grounded semi-circular layout to:

Create depth
Maintain symmetry
Improve visual engagement

📞 Contact Visibility

Contact details were placed inside a bold footer banner with icon indicators for:

Phone
WhatsApp
Physical location

📍 Business Details Featured

Business Name: Ifechukwu Beauty & Cosmetics
Phone: +2348137634286
WhatsApp: +2348025476235
Address: No. 16 School Road, Uyo, Akwa Ibom State

🚀 Project Outcome

Increased visual professionalism of the brand
Clearer service communication
Stronger retail marketing presence
A reusable banner design for both physical and digital campaigns